Comprehensive brand Creative & Content

• Video Content Production

• Product Packaging

• Design Management

• Social Media Content

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In my time working with  Zilis, there has been  no shortage of pioneering products. I served as in-house creative director for 2 years, overseeing content production, and creative content strategy across platforms: social video, package and product design, go- to market and content marketing campaigns. "Precision Spectrum" was our foray into the minor cannabinoids. Targeted for specific areas of the body, each product has unique use cases and benefits. Bringing to life an extension of the flagship "UltraCell" CBD oil was a rewarding opportunity for me to get consumers to see the same brand in a new way. Together with a great Scientific R&D department, we developed a new  Flagship, UltraREVV which incorporates 3 new "varins",  which put a more upmarket spin on an already premium  product. A departure from the traditional brand look and feel was chosen by me to help differentiate UltraREVV and the new industry leader in CBD.