"It Didn't" Music Video

Client: Open Road Recordings Canada/ BMG

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• Writing and Directing

• Executive Production

• Visual Concept and Production Design

• Video Editing and Coloring

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Taksed with the goal of making the artist look like a "boss bitch", I took what I've learned writing and directing for artists for more than a decade  and invented an entirely fresh visual DNA in the country format. Using 4 unique setups across 2 locations, this stunning video pops with color and sass. The single was Certified Canadian Gold in October, 2022.