Marketing Campaign 

Creative Directing, Video & Photo Creative

• Global Video Production 

• Campaign Strategy

• Social Content Creation

• Post Production

• Creative Strategy

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Through addressing skepticism and misconceptions surrounding mainframe technology, IBM encountered several challenges in effectively relaying key messaging to their audience. Along with my colleagues at Somnio, we got to work recalibrating how people view mainframe by showcasing the mainframe’s power and potential through the perspective of actual users, creators, startup visionaries, and students who are leveraging the technology in their hybrid cloud strategy to create, innovate, and build their future enterprise. To date, over 25 global video and photo shoots have taken plan to support the larger print, social and web experience. You can see it at https://ibmz.todays-architects.com/